Competition within the architectural block market has manufacturers continually broadening their range and specifier coverage. This is why an admixture strategy for grey block production is important. There is typically a dedicated salesman, sales team, or sales force to drive this effort. Meanwhile, standard gray block is sold by price, reputation, and service. Too often it’s solely based on price. While efficiency and/or low overhead can afford a producer to be in a low-ball position, they may still be leaving money on the table.

ICT offers an easy path toward one-upping your competition with a value-added standard gray product line. Give us a call if you’re seeking a competitive edge.